“The sudden impact of a new set of ideas confuses the average man and he feels automatically repelled from those ideas however true, reasonable or beneficial they might be.” (…)
But there are a large number of people (…) who can be made to appreciate the truths of the Ancient Wisdom [NA: the Perennial Philosophy] provided we present them in the right way. It makes a great deal of difference in their case how we contact their mind. Taking into consideration their needs, and leading them from the known to the unknown are two factors in the technique of presentation. Introducing an element of attraction for arousing their interest is a third important element in this technique.” (I.K. Taimni. Principles of Theosophical Work, p. 171-173)